There is a new class war on the internet. It is all about content, creativity and clicks. But in this battle between TikTok and YouTube, it all boils down to one question–who owns the bottom of the pyramid?
I wasn’t aware of the YouTube vs TikTok battle until I noticed that hashtag #CarryMinati was trending on Twitter. For the uninitiated, CarryMinati is a millennial comic-roast with more than 16 million subscribers on YouTube.
End Game’s on
As I dug deeper, I came across a video of him titled TikTok vs YouTube-The End Game on YouTube. The likes and views on the video were increasing exponentially so I decided to watch it (which I immediately regretted). The video, which had over 78 million views, has now been taken down but it gave me a glimpse of the ongoing rivalry between the content creators of two of the most popular online platforms.
The people who inhabit the two universes are very different. The inhabitants of Google-owned YouTube and China’s ByteDance-owned TikTok aren’t just waging a war for increasing follower count. The battle is also to decide the type of people who have the right to rule the video world.
It all began when YouTuber Elvish Yadav posted a roast of TikTokers on his YouTube channel, comparing young video-makers to rag pickers, questioning their intelligence and making fun of girls wearing make-up. In response, two TikTokers named Amir Siddiqui and Revolver Rani called out his derogatory and classist comments TikTok and Instagram.
Revolver Rani’s response triggered a carpet video bombing that saw supporters from both the communities trying to outdo each other. The online battle reached its pinnacle when CarryMinati decided to make another roast of TikTokers.